If you are launching a business, you will need a strong online profile and that begins with your company website. Nothing amateurish will do; your website is a reflection of you and your business and it should be professional-looking and easy to navigate. Once the platform is live, you need to monitor what is happening and to help you do that, here’s a list of some key website metrics that you should track.
Site Visitors
Naturally you want to know how many users are dropping in; effective SEO helps to drive organic traffic to your platform and keeping track of daily hits will tell you how effective your SEO efforts are. If you want the best SEO, approach an award-winning provider of pay per click services who create winning campaigns for the big names.
Bounce Rate
A bounce is when a user arrives on your site and leaves without interaction. If your bounce rate is high, this means your content is not engaging the user. Imagine someone walking into your store and leaving without touching anything! That would be strange and would indicate the store visitor didn’t like what they saw. Some people are fussy; it might be that they don’t like the colours you are using, or the site looks cluttered; there could be many reasons a user leaves your site without interaction.
Page Views
It is important to know which pages a visitor views, plus you can see how much time visitors are spending on each page. If there is one page that gets fewer visits, you need to review the content. Your homepage should have higher views and if you simply aren’t getting any visitors, it is time to invest in digital marketing.
Traffic Origins
Where your site visitors are coming from is critical marketing data. Tracking traffic sources tells you how your links are doing and if one strategy isn’t providing the traffic, make some changes and keep tracking. If, for example, you have a couple of hundred blogs on popular blogging platforms that link to your landing page, you can easily check which are performing and which are not.
Average Interactions Per Visit
This is an important metric that helps you assess your content and presentation. Complex web platforms require the expertise of a WordPress website development agency in using a range of applications, and looking at average interactions per visit is a good way to evaluate your content.
Exit Page Data
When a visitor decides to leave, what page were they on? Tracking exit page could show you that a specific page is leading people to lose interest and search elsewhere. Over a period of time, this data can highlight site navigation problems, where users click on the wrong link.
If you are running a small business, you might not have the time to track your website performance. Talk to a leading web development agency near you and let them start tracking your platform to provide you with important data on the site’s performance.